top of mind awareness

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top of mind awareness (plural top of mind awarenesses)

  1. (advertising) The percent of respondents who, without prompting, name a specific brand or product first when asked to list all the advertisements they recall seeing in a general product category over the past 30 days.
    Companies that are well known advertise heavily and have attention-getting ads that tend to receive the highest top of mind awareness scores in ad tracking studies.

See also[edit]


The Advertising Research Handbook, Charles E. Young, Ideas in Flight, Seattle, WA, April 2005