Welcome Wagon

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English

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English Wikipedia has an article on:
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Proper noun

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Welcome Wagon

  1. (US) A nationwide business which contacts new homeowners after relocation, providing them with coupons and advertisements from local businesses.
    • 2004, Ira Levin with Peter Straub, The Stepford Wives, page 3:
      The Welcome Wagon lady, sixty if she was a day but working at youth and vivacity (ginger hair, red lips, a sunshine-yellow dress), twinkled her eyes
  2. (US) Any similar approach of institutionalised welcoming.
    • 2004, Beth Doll with Steven Zucker and Katherine Brehm, Resilient Classrooms: Creating Healthy Environments for Learning, page 53:
      The students' solution was to create a Welcome Wagon program to cordially introduce new students to their class.