surge pricing

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English

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Etymology

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Popularized by the ride-hailing service Uber.

Noun

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surge pricing (uncountable)

  1. Synonym of dynamic pricing
    • 2024 April 16, Christopher Beam, “Welcome to Pricing Hell”, in The Atlantic[1]:
      One survey showed that half of customers think of dynamic pricing as price gouging; surge pricing in rideshare apps leads to more customer complaints; and polls show that shoppers are worried about companies collecting their data to shape prices.