McDonaldization
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English
[edit]
Alternative forms
[edit]- McDonald's-ization, McDonalds-ization, McDonaldsization
- McDonaldisation, McDonaldsisation
- MacDonaldization, Macdonaldization
Etymology
[edit]From McDonald's + -ization. Popularized by American sociologist George Ritzer in his 1993 book The McDonaldization of Society, based on an essay of the same title he published in 1983.
Noun
[edit]McDonaldization (uncountable)
- The process by which institutions in society become standardized and focused on efficiency and predictability.
- 1996, George Ritzer, “Preface to the First Edition”, in The McDonaldization of Society […] , revised edition, Thousand Oaks, Calif.: Pine Forge Press, →ISBN, page xviii:
- Almost all social institutions (for example, education, sports, politics, and religion) were adapting McDonald's principles to their operations. And McDonaldization was spreading around the world—fast-food croissanteries in Paris (of all places), Kentucky Fried Chicken in Beijing, McDonald’s in Beijing and Moscow.
Translations
[edit]process by which institutions in society become standardized and focused on efficiency and predictability
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