flavor of the week

English

Alternative forms

• flavour of the week

Etymology

From promotions at ice cream parlors.

Pronunciation

• Audio (General Australian):

  (file)

Noun

flavor of the week (plural flavors of the week)

1. (idiomatic) A fad; someone or something that is held in esteem or receives attention for a short amount of time.

   Synonyms: flavor of the month, today's flavor

See also

• catch of the day