hashtagification

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English[edit]

Etymology[edit]

From hashtag +‎ -ification.

Noun[edit]

hashtagification (uncountable)

  1. (neologism) The process by which something is turned into a hashtag.
    • 2014 December 15, Ben Zimmer, “The Linguistic Power of the Protest Phrase ’I Can’t Breathe’”, in Wired[1], San Francisco, C.A.: Condé Nast Publications, →ISSN, →OCLC, archived from the original on 2024-01-14:
      Undoubtedly. Converted into a glib hashtag, #ICantBreathe can bear all the hallmarks of social-media "slacktivism," an easy assertion of identification with the oppressed. But such is the fate of any successful slogan. That's especially true in the age of hashtagification, when today's vibrant meme is tomorrow's stale cliché.
    • 2019 February 18, Moya Sarner, “Burned out and overwhelmed: should you embrace the joy of no?”, in Katharine Viner, editor, The Guardian[2], London: Guardian News & Media, →ISSN, →OCLC, archived from the original on 2023-06-14:
      This is the problem with the hashtagification of this notion of saying no, of doing less, of reacting against what the psychoanalyst and fellow of the Institute of Psychoanalysis Josh Cohen calls our "manically overactive, hyper-stimulated acquisitive culture".
    • 2021, Moya Bailey, Misogynoir Transformed: Black Women's Digital Resistance, New York, N.Y.: New York University Press, →ISBN, page 70:
      By deftly using YouTube, Twitter, and Tumblr to spread the book through the hashtagification of the book title, #RedefiningRealness was able to reach a lot of people.

Related terms[edit]

References[edit]

  • Paul McFedries (1996–2024) “hashtagification”, in Word Spy, Logophilia Limited.