nonbrand
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English[edit]
Etymology[edit]
Pronunciation[edit]
- Rhymes: -ænd
Adjective[edit]
nonbrand (not comparable)
- Not of or pertaining to a commercial brand.
- 1985, Linda F. Alwitt, Andrew A. Mitchell, Psychological processes and advertising effects:
- A nonbrand processing strategy refers to all other processing strategies where no evaluation of the advertised brand is made during exposure to the persuasive communication.