pointcasting

From Wiktionary, the free dictionary
Jump to navigation Jump to search

English

[edit]

Noun

[edit]

pointcasting (uncountable)

  1. Transmission of targeted information to a single person
    • 1996, Tom Vassos, Strategic Internet Marketing[1], →ISBN, page 127:
      This is referred to as pointcasting, as opposed to broadcasting.
    • 2002, Philip Kotler, Marketing Moves: A New Approach to Profits, Growth, and ...[2], →ISBN, page 44:
      Pointcasting is a service that allows customers to click on ads that interest them.
    • 2009, Matthew Hindman, The Myth of Digital Democracy[3], →ISBN, page 40:
      The popular wisdom that the Web functions as a narrowcasting or pointcasting medium is not consistent with these data.

Verb

[edit]

pointcasting

  1. present participle and gerund of pointcast

Anagrams

[edit]