Talk:IWLT

RFV discussion: July–August 2019

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IWLT

I woke up like this. It seems to be a brand name. Perhaps the brand name comes from the initialism. --Pious Eterino (talk) 15:29, 25 July 2019 (UTC)

The phrase “I woke up like this” comes from the song “***Flawless” on Beyoncés album Beyoncé: Platinum Edition, where it is repeated in the chorus. “Like this” = flawless, a subtext made explicit on the brand’s home page, so the brand name is a clever choice for a line of beauty products that targets young women. On the products the brand name is styled in all-lower-case as “i woke up like this”; see also this web page (in Korean) about the branding and design. As registered in the USPTO database: The mark consists of wordings of "I WOKE UP LIKE THIS" and "IWLT" above the "I WOKE UP LIKE THIS". (The two-line version can be seen on their facebook page.) My little investigation did not shed light on the question whether the initialism can be attested independently of the abbreviated version of the brand name.  --Lambiam 20:04, 25 July 2019 (UTC)

fcuk was kept. Equinox ◑ 05:14, 26 July 2019 (UTC)

But fcuk is listed as a proper noun, as it should. Is IWLT as standing for “I woke up like this” a phrase, used e.g. on social media, or merely a brand name and thus also a proper noun?  --Lambiam 19:07, 26 July 2019 (UTC)

RFV-failed Kiwima (talk) 19:57, 26 August 2019 (UTC)