direct marketing

English

Noun

direct marketing (uncountable)

1. (business, marketing) Marketing that reaches potential buyers by communications directly addressed to the consumer or customer.
   • 2013 May 25, “No hiding place”, in The Economist‎^[1], volume 407, number 8837, page 74:

     In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result.

Hyponyms

• direct mail

Derived terms

• digital direct marketing

Translations

marketing that reaches customers by direct communication

• Chinese:

  Mandarin: 直效營銷／直效营销 (zhíxiào yíngxiāo), 直接式行销 (zhíjiēshì xíngxiāo)

• Finnish: suoramarkkinointi
• Polish: marketing bezpośredni m
• Ukrainian: прями́й ма́ркетинг m (prjamýj márketynh)