antanaclasis

English

From Ancient Greek ἀντανάκλασις (antanáklasis, “reflection, bending back”), from ἀντί (antí, “against”) + ἀνά (aná, “up”) + κλάσις (klásis, “breaking”).

Examples
Time flies like an arrow. Fruit flies like a banana.

antanaclasis (countable and uncountable, plural antanaclases)

(rhetoric) The repeated use of the same word or phrase, but with a different meaning each time; a kind of paronomasia.

the use of the same word or phrase, but with a different meaning each time