consumerization

English

Etymology

consumer +‎ -ization = consumerize +‎ -ation

Noun

consumerization (countable and uncountable, plural consumerizations)

1. (uncountable) The process of consumerizing.
   • 2007 August 14, Steve Lohr, “Google and Microsoft Look to Change Health Care”, in New York Times‎^[1]:

     “What’s behind this is the mass consumerization of health information,” said Dr. David J. Brailer, the former health information technology coordinator in the Bush administration, who now heads a firm that invests in health ventures.

2. (countable, rare) An instance of that process.

   a wave of IT consumerizations leading to the advent of the bring-your-own-device era