funwashing

English

Etymology

Unknown origin, likely emerged around 2023.

Noun

funwashing (uncountable)

1. (television, neologism) The practice of someone taking part in a popular event or show, appearing on television, etc. as a way to improve their reputation with the public.
   • 2023 November 30, Mike Small, “Fun-Washing Fascism”, in Bella Caledonia‎^[1]:

     Actually Fun-Washing and (sur) reality tv had a role in projecting Anne Widdecombe as a ‘national treasure’.