Hallmark holiday

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English

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English Wikipedia has an article on:
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Alternative forms

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Etymology

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From the Hallmark Cards greeting card company.

Noun

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Hallmark holiday (plural Hallmark holidays)

  1. (derogatory, US) An ostensible holiday, or, by extension, any occasion, invented or popularized for profit.
    • 1999, Karen Rauch Carter, Jeff Fessler, Move Your Stuff, Change Your Life: How to Use Feng Shui to Get Love, Money, Respect, and Happiness, Simon and Schuster, →ISBN, page 88:
      See? Valentine's Day is not just a Hallmark holiday after all.
    • 2001, Dave Eggers, A Heartbreaking Work of Staggering Genius, Vintage Books, →ISBN, page 224:
      [] that the whole funeral and gravestone thing was just a racket, was this ridiculous tradition, rooted in commerce, a Hallmark holiday sort of thing, []
    • 2008, Holly Chamberlin, Tuscan Holiday, Kensington Publishing Corp., →ISBN, page 8:
      Honestly, it didn't much matter to me that Marina had forgotten Mother's Day, though I did feel bad on my mother's behalf. As any parent can tell you, what hurts far more than no card on a Hallmark holiday are the casual slights, the eye rolls your child thinks you don't see, the muttered "whatevers," the unasked-for-and-unwanted criticism of your clothing, your speech habits, your existence.