hyperphysical retail
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English[edit]
This English term is a hot word. Its inclusion on Wiktionary is provisional.
Etymology[edit]
Emerged around 2018. Used by leaders like The Future Laboratory to describe the evolution of retail.
Noun[edit]
hyperphysical retail (uncountable)
- (economics, marketing, business, neologism) The activity of making a shop more visually appealing and creating interesting experiences for the people who go there. [from 2018]
- 2022 May 5, Lucy Shaw, “The future of retail is "hyperphysical"”, in Nss magazine[1]:
- From Balenciaga's pink fur-clad pop-ups to Jacquemus' bag vending machines: at a time when many consumers have yet to abandon e-commerce as their preferred mode of purchase, hyperphysical retailing is catalysing the attention of younger consumers.
- 2023 June 21, Ashton Kirsten, “Understanding 'Hyperphysical' Luxury Retail”, in RetailNext[2]:
- In-store analytics facilitates continuous testing and iteration of experiences within hyperphysical retail environments.
- 2023 August 4, Lucy Shaw, “Experience Radar 28: Retail Fights Back With Hyperphysical Stores And Multiverse Storytelling Grips Tinseltown”, in WorldXO[3]:
- Balenciaga is also dipping its well-manicured toes into hyperphysical retail at its pop-ups dedicated to its Le Cagole it-handbag in London and Bangkok, which feature an explosion of shaggy pink faux fur covering every imaginable surface.