plugola

From Wiktionary, the free dictionary
Jump to navigation Jump to search

English

[edit]

Etymology

[edit]

From plug +‎ -ola. Compare to payola.[1]

Pronunciation

[edit]

Noun

[edit]

plugola (usually uncountable, plural plugolas)

  1. (informal, chiefly US) Undeclared or illicit publicity or product promotion, especially on radio or television. [from 20th c.]
    • 2006, Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein, editors, Media Promotion and Marketing for Broadcasting, Cable, and the Internet, page 22:
      Both radio and television management must be watchful for instances of staff payola and plugola.
    • 2007, Carey L Higgins, Gerald Sussman, edited by Gibson & Lowes, Urban Communication: Production, Text, Context, page 151:
      Portland's TV stations regularly employ plugola in news programming as a way of promoting parent network programming [] .
    • 2012 January 4, Paul Farhi, The Washington Post:
      It’s unclear just how widespread such “plugola” schemes are now. But an FCC report, published in June, cited a 2010 Pew survey in which 24 percent of local TV news executives reported “a blurring of lines between advertising and news.”

References

[edit]
  1. ^ Douglas Harper (2001–2024) “payola”, in Online Etymology Dictionary, retrieved 23 September 2022.