soft launch

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English

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English Wikipedia has an article on:
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Noun

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soft launch (plural soft launches)

  1. (aeronautics) The launch of a missile in such a way that the rocket motor ignites outside of the launch tube, ejecting the missile non-explosively.
    Coordinate term: hard launch
  2. (marketing) The release of a product or service (particularly software) to a limited audience, often in order to gain data on the product's usage and acceptance by customers.
    Synonym: soft opening
    Coordinate term: hard launch
  3. (informal) The subtle or ambiguous announcement of a romantic relationship, often via social media.
    Coordinate term: hard launch
    • 2022 October 6, Laura Pitcher, “Is a ‘Soft Launch’ Right for Your Relationship?”, in The New York Times[1]:
      Ms. Wright, who has done a soft launch on Instagram, shared that a healthy dose of mystery could be a good thing.

Derived terms

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Translations

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See also

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Verb

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soft launch (third-person singular simple present soft launches, present participle soft launching, simple past and past participle soft launched)

  1. Alternative form of soft-launch.