top of mind awareness
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See also: top-of-mind awareness
English[edit]
Noun[edit]
top of mind awareness (uncountable)
- (advertising) The awareness of a brand in a consumer who, without prompting, names that brand first when asked to list all the advertisements they recall seeing in a general product category over the past 30 days.
- Companies that are well known advertise heavily and have attention-getting ads that tend to receive the highest top of mind awareness scores in ad tracking studies.
See also[edit]
References[edit]
The Advertising Research Handbook, Charles E. Young, Ideas in Flight, Seattle, WA, April 2005