battage

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French

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Etymology

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From battre +‎ -age.

Pronunciation

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  • IPA(key): /ba.taʒ/
  • Audio:(file)

Noun

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battage m (plural battages)

  1. hype, publicity

Descendants

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  • Italian: battage

Further reading

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Italian

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Etymology

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Borrowed from French battage.

Noun

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battage m (invariable)

  1. buildup campaign
  2. hype

Further reading

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  • battage in Treccani.it – Vocabolario Treccani on line, Istituto dell'Enciclopedia Italiana