'90s

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English[edit]

Etymology[edit]

A common shortening of 1990s.

Noun[edit]

'90s (plural only)

  1. The 1990s.
    • 2003, Nancy MacDonell Smith, The Classic Ten: the true story of the little black dress and nine other fashion favorites:
      While the clothes of the '80s were too flashy and fantastic for denim to gain much of a foothold in fashion, the ‘90s were ripe for a denim revival. The first wave of ‘90s fashion denim was dark and stiff, similar to the pristine denim of the '50s in all but its high price, which, for a pair of high-status jeans by a designer such as Helmut Lang, could be several hundred dollars.

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