Brazilianization

English

Alternative forms

• brazilianization
• Brazilianisation
• brazilianisation

Etymology

Brazilian +‎ -ization

Noun

Brazilianization (countable and uncountable, plural Brazilianizations)

1. An increase in the percentage of Brazilian people or cultural elements in an area or industry.
   • 1974, Carlos E. Cortés, Gaúcho politics in Brazil: the politics of Rio Grande do Sul, 1930-1964, page 163:

     As chief of Interventor Cordeiro de Farias' personal military staff. Peracchi had been active in the local implementation of the Estado Novo's Brazilianization campaign, in which excesses had occurred against Germans and Italians.

   • 2012, Richard Cimino, Nadia A Mian, Weishan Huang, Ecologies of Faith in New York City, →ISBN:

     Given this context of religious pluralism, the main theme and purpose of this chapter is to discuss the process of Brazilianization caused by the increasingly significant presence of Brazilian immigrants and their evangelical churches in the New Your Metropolitan Area (Rodrigues 2010).

   • 1988, Leon Hollerman, Japan's Economic Strategy in Brazil: Challenge for the United States, →ISBN:

     Having been longer and better established in Brazil than Japanese firms, U.S. firms were better able to cope with Brazilianization.

   • 2013, The Concise Garland Encyclopedia of World Music, →ISBN:

     The Afro-Brazilian contribution to and influence on Brazilian folk dances is reflected in the number of specific Afro-Brazilian dances and the Brazilianization—that is, Afro-Brazilianization—of European dances, an important aspect of Brazilian urban popular music.

2. Social change characterized by classism, economic disparity, and a large underclass that suffers from unemployment and underemployment.
   • 2004, Geert Lovink, Uncanny Networks: Dialogues with the Virtual Intelligentsia, →ISBN:

     What is going on in my opinion is the "Brazilianization of India". You have high levels of inequality, a spectacular film and culture industry, the proliferation of television, and for the first time in the history of India, you have the legitimization of inequality among the elite.

   • 2005, Ronaldo Munck, Globalization and Social Exclusion: A Transformationalist Perspective, →ISBN:

     Neo-liberal globalization has created a great disruption of previously stable employment patterns, (re)introducing temporary, insecure, and "informal" employment in the North and even social marginality in the great cities. Brazilianization, over and beyond the slightly pejorative and Eurocentric it might have in Beck's usage, can be seen to reflect the globalization of the uneven development that once seemed to be confined to the Third World.

   • 2012, Robert Stam, Ella Shohat, Race in Translation: Culture Wars Around the Postcolonial Atlantic, →ISBN:

     Figures as diverse as the Americans Michael Lind and Mike Davis, the Frenchman Alain Lipietz, the German Ulrich Beck, and the Indian Ravi Sundaram have all spoken of Brazilianization as the imminent condition of the entire world as a “planet of slums” (Davis).

Usage notes

• Not to be confused with Brazilification, which has a different meaning.

Further reading

• “The Brazilianization of the World” by Alex Hochuli for American Affairs, originally published in American Affairs Volume V, Number 2 (Summer 2021): 93–115.