IKEA effect

From Wiktionary, the free dictionary
Jump to navigation Jump to search

English[edit]

English Wikipedia has an article on:
Wikipedia

Etymology[edit]

The name derives from the Swedish manufacturer and furniture retailer IKEA, which sells many furniture products that require assembly.

Noun[edit]

IKEA effect (plural IKEA effects)

  1. A cognitive bias in which consumers place a disproportionately high value on products they partially created.