astroturfing

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See also Astroturfing

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[edit] English

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[edit] Etymology

From AstroTurf, as a wordplay on "grass roots", as astroturfing is intended to give the impression of grass-roots campaigns.

[edit] Noun

Singular
astroturfing

Plural
uncountable

astroturfing (uncountable)

  1. (US) The disguising of an orchestrated campaign as a spontaneous upwelling of public opinion.

[edit] Synonyms