astroturfing

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See also: Astroturfing

English[edit]

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Etymology[edit]

From AstroTurf (a synthetic substitute for grass), as wordplay on "grass roots", as in "fake grass roots". Attributed to U.S. Senator Lloyd Bentsen in an unidentified 1985 public statement: "[A] fellow from Texas can tell the difference between grassroots and Astroturf." (Henry Young, "Astroturf Lobbying Organizations: Do Fake Grassroots Need Real Regulation", Illinois Business Law Journal, 2 November 2009)

Noun[edit]

astroturfing (uncountable)

  1. (US) The disguising of an orchestrated campaign as a "grass-roots" event – i.e., a spontaneous upwelling of public opinion.

Synonyms[edit]

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