bullshot

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English[edit]

Etymology 1[edit]

bull +‎ shot

Pronunciation[edit]

  • (file)

Noun[edit]

bullshot (plural bullshots)

  1. A cocktail made from vodka and beef bouillon

Translations[edit]

Etymology 2[edit]

Blend of bullshit and screenshot, coined in 2005 in the webcomic Penny Arcade.[1]

Noun[edit]

bullshot (plural bullshots)

  1. (neologism, video games) A phony screenshot created for promotional purposes.
    • 2005 September 12, “Potent New Lingo”, Penny Arcade, accessed on 2012-06-15:
      Exhibit A is a textbook example of a bullshot, an image ginned up by marketing and foisted on people who don't know any better.
    • 2009 August 15, Richard Leadbetter, “Media Manipulation: the "Bullshot" phenomenon”, Eurogamer, accessed on 2012-06-15:
      Even the world's most technically proficient game-makers — industry leaders in graphical and gameplay innovation — seem shy to release actual screenshots of their forthcoming games, preferring instead to unleash super-scaled bullshots, or enhanced videos.
    • 2012 March 19, Ryan King, “7 Marketing Trends That Need To Stop”[1], Play, ISSN 1747-7859, retrieved on 2012-06-16: 
      Sometimes they’ll fall under the ambiguous label of ‘visual target renders’, the small-print description of bullshots at the highest level.
    • For more examples of usage of this term, see the citations page.

References[edit]

  1. ^ "Potent New Lingo", Penny Arcade, 12 September 2005