counteradvertising

English

Etymology

counter- +‎ advertising

Noun

counteradvertising (uncountable)

1. A form of advertising that aims to dissuade consumers from a product or service.
   • 2009 June 30, Clyde Haberman, “Aiming Wide in City War on Smoking”, New York Times:

     He added, “What we know is that counteradvertising in general works.”