datenkraken

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See also: Datenkraken

English

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Etymology

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Borrowed from German Datenkraken, plural of Datenkrake, itself a compound of Daten (data) and Krake (octopus), invoking an imagery of such a company being an octopus having its virtual "tentacles" deeply penetrating its users' online habits.

Noun

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datenkraken pl (plural only)

  1. (derogatory) Internet-oriented companies that have a large number of users and possess detailed personal information on them, presumably without their consent.
    • 2014, Juliette Garside, The Guardian., Europe gears up to fight back against giant US beasts of the internet[1]:
      It is a narrative that has cast the American datenkraken as the arch enemy.