demassification
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English
[edit]Etymology
[edit]From de- + mass + -ification.
Noun
[edit]demassification (uncountable)
- The breaking of a mass into separate units.
- 2002, Robert Latham, Consuming Youth: Vampires, Cyborgs, and the Culture of Consumption, page 149:
- According to Toffler, the demassification of media—a parallel process to the demassification of markets—is ushering in the age of the modular self […]