demassification

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English[edit]

Etymology[edit]

de- +‎ mass +‎ -ification

Noun[edit]

demassification (uncountable)

  1. The breaking of a mass into separate units.
    • 2002, Robert Latham, Consuming Youth: Vampires, Cyborgs, and the Culture of Consumption (page 149)
      According to Toffler, the demassification of media—a parallel process to the demassification of markets—is ushering in the age of the modular self []

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