entertoyment

English

Etymology

Blend of entertainment +‎ toy.

Noun

entertoyment (uncountable)

1. The phenomenon of popular entertainment (especially that which is intended for children) linked to the mass marketing of tie-in toys and products.
   • 1995 December 26, Surabhi Avasthi, “When the movie never ends that's entertoyment”, in New York Daily News:

     Once, Mr. Potato Head and Slinky were found in toy boxes, rather than in supporting roles. And kids cuddled up with teddy bears instead of with Simba, the Lion King. But that was before studio heads, toy makers and corporations realized they were sitting on a gold mine. That was before the dawn of entertoyment.

   • 1996 December 22, Ted Sickinger, “Disney called good buy”, in The Kansas City Star:

     The latest Disney entertoyment franchise is actually a remake of an earlier animated classic, "101 Dalmatians."

   • 2000 March 11, Steve Sailer, “KidTV: A Guide for the Perplexed”, in National Post:

     Of course, female characters are now fairly common in some crass "entertoyment" series like Pokemon, Mighty Morphin' Power Rangers, and X-Men.

   • For more quotations using this term, see Citations:entertoyment.