superflack

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English[edit]

Etymology[edit]

super- +‎ flack

Noun[edit]

superflack (plural superflacks)

  1. (informal) A highly successful publicity agent.
    • 1997, Frank Sanello, Jimmy Stewart: A Wonderful Life, page 126:
      The more sophisticated War Department officials knew exactly where Jimmy would be most effective — as a superflack for the entire war effort.
    • 2010, Ian Halperin, The Governator, page 140:
      Bobby Zarem was considered and up-and-coming public relations genius, a superflack.
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