superhype

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English[edit]

Etymology[edit]

super- +‎ hype

Noun[edit]

superhype (uncountable)

  1. Extreme hype.
    • 2008 March 9, S.S. Fair, “Vinho Culture”, New York Times:
      You can spring for the $198 Quinta do Crasto Tinta Roriz, which is foot-trodden, unfiltered and considered a “Super Douro” (like Italy’s super-Tuscans but without the superhype).