wackaging

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English[edit]

Etymology[edit]

Blend of wacky +‎ packaging

Noun[edit]

wackaging (uncountable)

  1. (informal, neologism) Product packaging that uses quirky and eye-catching text or images to attract the buyer.
    • 2014 March 25, Sophy Grimshaw, The Guardian‎[1]:
      Laidback labelling is here to stay. However normalised "wackaging" becomes, I just can't shake the feeling that talking food is best left to toddlers. Lucie Bright of Innocent is probably right that this cultural lightening up is, broadly, a good thing. But must we label food in such a self-consciously crazy way?
    • 2016, Kate Bendix, The Dog Diet: Eight weeks to a happier, healthier dog:
      A mash up of wacky and packaging, wackaging is a way of marketing which makes everything 'such fun'! Or, in the case of dog food marketing, such natural, wholesome, everything-in-the-garden-is-rosy fun. That can of food you're serving up? From the picture on the side, you'd think it was lovingly prepared by the WI in a church hall kitchen.
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