Citations:brandscaping
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English citations of brandscaping
The creation of mutually beneficial partnerships between brands
[edit]- 2012, Andrew M. Davis, Brandscaping, Content Marketing Institute, page 13:
- That’s the power of brandscaping—working with others to increase demand for every partner’s product.
- 2014, Larry Weber, Lisa Leslie Henderson, The Digital Marketer, John Wiley & Sons, page 208:
- Brandscaping works because the customers with whom we are interested in engaging are likely to already be fans, followers, and subscribers of other brands.