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English citations of cloudwash and cloud wash

rebrand a product or service by associating the term "cloud" with it[edit]

  • 2009 October 14, Staten, James, “Cloud Is Defined, Now Stop the Cloudwashing”, in James Staten's Blog[1], Forrester, retrieved 2012-11-05:
  • 2011 August, Rouse, Margaret, “cloud washing”, in SearchCloudStorage[2], retrieved 2012-11-05:
    Cloud washing (also spelled cloudwashing) is the purposeful and sometimes deceptive attempt by a vendor to rebrand an old product or service by associating the buzzword "cloud" with it.
  • 2011 August 31, Jones, Stanton, “Cloud-Washed Contracts: You Could Be at Risk”, in ISG[3], retrieved 2012-11-05:
    Buying Cloud-washed software or infrastructure creates risk for both the information technology department and for the organization as a whole.
  • 2011 December 13, Babcock, Charles, “5 Worst Cloud Washers Of 2011”, in InformationWeek[4], ISSN 8750-6874, retrieved 2012-11-05:
    As a matter of fact, there's a lot of cloud washing--renaming existing products, after a few tweaks, with the word cloud inserted.
  • 2011 December 14, Singh, Narinder, “Envelope Please... Announcing the Winners for the 2011 Washies”, in CIO blog[5], Appirio, retrieved 2012-11-05:
    Tonight at a happy hour in San Francisco, Appirio announced and toasted the winners of "The Washies" -- our tongue-in-cheek award given to the worst cloudwashing offenders.
  • 2012 July 21, Williams, Alex, “Cloudwashing Failed – Now We Need New Metaphors”, in TechCrunch[6], retrieved 2012-11-05:
    The real cloud services providers like Amazon Web Services have won. Cloudwashing has failed.
  • 2012 October 16, Darrow, Barb, “Why cloud washing is evil, or at least annoying and potentially harmful”, in GigaOM[7], retrieved 2012-11-05:
    Tony Lucas is mad as hell and he’s not going to take it any more. Cloudwashing that is. Lucas, the founder of Flexiant a cloud orchestration vendor, founder says traditional hosting companies and service providers are doing themselves harm by offering the same services they have for a decade or more, but advertising them as “cloud” offerings.
  • 2012 October 18, Asay, Matt, “Whose cloud is the open-sourciest... Who cares?”, in The Register[8], retrieved 2012-11-05:
    This follows Appirio calling out cloud washing's biggest offenders a year ago, and constant chatter on Twitter about the offense.
  • 2012 October 19, Linthicum, David, “Customers wait and see as cloud wars rage”, in Infoworld[9], ISSN 0199-6649, retrieved 2012-11-05:
    The easy response is to ask all the vendors to come together on common standards quickly -- and stop the constant "cloudwashing" and overhyping.
  • 2012 October 21, Adams, Scott, “10-21-12”, in Dilbert[10], retrieved 2012-11-05:
    Boss: I want you to cloudwash our software.
    Dilbert: Cloudwash?
    Boss: Move some of its functions onto the Internet. But call the Internet a cloud.
  • 2012 October 26, Dignan, Larry, “Cloud vendors: Who's cloud washing?”, in ZDNet[11], retrieved 2012-11-05:
    The overall aim was distinguish between the cloud washers and the vendors committed to the cause.
  • 2012 October 30, Torto, Michael, “What A Cloud Is And What A Cloud Isn’t”, in American Business Magazine[12], retrieved 2012-11-05:
    I suppose cloud washing is exactly what you’d expect in a large, frothy market—a hard-coded response to market opportunity.