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English citations of cloudwash and cloud wash
rebrand a product or service by associating the term "cloud" with it
- 2009 October 14, James Staten, “Cloud Is Defined, Now Stop the Cloudwashing”, in James Staten's Blog, Forrester, retrieved 2012-11-05:
- 2011 August, Margaret Rouse, “cloud washing”, in SearchCloudStorage, retrieved 2012-11-05:
- Cloud washing (also spelled cloudwashing) is the purposeful and sometimes deceptive attempt by a vendor to rebrand an old product or service by associating the buzzword "cloud" with it.
- 2011 August 31, Stanton Jones, “Cloud-Washed Contracts: You Could Be at Risk”, in ISG, retrieved 2012-11-05:
- Buying Cloud-washed software or infrastructure creates risk for both the information technology department and for the organization as a whole.
- 2011 December 14, Narinder Singh, “Envelope Please... Announcing the Winners for the 2011 Washies”, in CIO blog, Appirio, retrieved 2012-11-05:
- Tonight at a happy hour in San Francisco, Appirio announced and toasted the winners of "The Washies" -- our tongue-in-cheek award given to the worst cloudwashing offenders.
- 2012 October 16, Barb Darrow, “Why cloud washing is evil, or at least annoying and potentially harmful”, in GigaOM, retrieved 2012-11-05:
- Tony Lucas is mad as hell and he’s not going to take it any more. Cloudwashing that is. Lucas, the founder of Flexiant a cloud orchestration vendor, founder says traditional hosting companies and service providers are doing themselves harm by offering the same services they have for a decade or more, but advertising them as “cloud” offerings.
- 2012 October 30, Michael Torto, “What A Cloud Is And What A Cloud Isn’t”, in American Business Magazine, retrieved 2012-11-05:
- I suppose cloud washing is exactly what you’d expect in a large, frothy market—a hard-coded response to market opportunity.