Citations:deskfast

English citations of deskfast

Noun: "breakfast eaten at work, particularly while sitting at a desk"

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• 1996 — Karen Herzog, "Just Add Water", Milwaukee Journal Sentinel, 27 October 1996:

  Or how about "deskfast" in a cup, another new just-add-water concept? Deskfast is a buzzword coined by Fantastic Foods for the trend of waiting to eat breakfast until arriving at work.

• 1998 — Robert M. McMath & Thom Forbes, What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped, Three Rivers Press (1998), →ISBN, page 52:

  Given our more frenetic pace, the number of people who eat breakfast at their destination — whether it's work, school, or the gym — has doubled since 1990 according to the NPD Group, a research firm that tracks consumers' eating habits. The phenomenon is becoming so widespread that a word has been coined to describe it: deskfast.

• 1999 — Bruce Horovitz, "BreakFASTER: Need for speed drives cereal killer", USA Today, 22 January 1999:

  "We call it deskfast," says Tom Vierhile, general manager at Marketing Intelligence Service. When it comes to new breakfast products, Vierhile says, he offers this single piece of advice to all clients: "It's the convenience, stupid."

• 2000 — "Wake-up call: Breakfast worth braking for", Atlanta Journal-Constitution, 6 January 2000:

  Many can be made ahead and are ideal for the grab-and-go commuter or those who often eat "deskfast" (breakfast at your desk).

• 2002 — Stephen Miller, Starting and Running a Sandwich-Coffee Bar, How To Books Ltd. (2004), →ISBN, page 181:

  When they reach their office they can then settle down and eat their 'deskfast' while checking their e-mails, reading their snail-mail and checking their diary.

• 2004 — Nicole Martin, "'Deskfast' ousts bacon and eggs", The Telegraph, 3 September 2004:

  The traditional breakfast at home is being replaced by "deskfast" in front of a computer as workers rush to the office without eating the most important meal of the day, according to research today.

• 2006 — Pat Thomas, "Behind the label: Kellogg's Nutri-Grain Soft Bake Bars", Ecologist, 1 March 2006:

  If you 'deskfast' with sugary, fat-filled cereal bars instead of eating a good breakfast you could be doing untold damage to your body and mind.

• 2007 — Joe Moran, Queuing for Beginners: The Story of Daily Life from Breakfast to Bedtime, Profile Books (2008), →ISBN, page 19:

  The default deskfast, the cereal bar, arrived in Britain from America in the late 1990s and within five years accounted for about a fifth of the total breakfast cereal market.

• 2010 — "Health: Breakfast is said to be the most important meal of the day but which one is best for you?", The Scotsman, 12 December 2010:

  The deskfast also means you miss that all-important break, increasing stress and the need for another snack shortly.

• 2011 — Karen Collins, "Health Column: How to make that 'deskfast' healthy", The Suffolk Times, 19 September 2011:

  Fortunately, if deskfast is your preference, you don’t have to forsake health.