Citations:lookership

English citations of lookership

						1978	2000,2001
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• 1978, American Society of Magazine Editors, Making Magazines (page 13)

  So they are not measuring readership, they're measuring lookership. There's a big difference.

• 2000 January 6, Ken Cashion, “Model Aviation Magazine”, in rec.models.rc.air‎^[1] (Usenet):

  The results are that magazines are not designed to be easily read but to appeal to the eye -- magazines are creating a "lookership" not a "readership."

• 2001, Rich Zubaty, What Men Know That Women Don't

  Or tell me why Playboy is such a big contributor to feminist coffers? Feminist ideology is cowshit. Deadly to men. Your main readership. (Lookership?)