Citations:newsjacking
Jump to navigation
Jump to search
English citations of newsjacking
Noun: "a public relations technique involving piggybacking off the attention of the news media on another item"[edit]
2011 | |||||||
ME « | 15th c. | 16th c. | 17th c. | 18th c. | 19th c. | 20th c. | 21st c. |
- 2011 — David Meerman Scott, Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage
- Book's title is "Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage"
- 2018 - Oxford English Dictionary, Word of the Year 2017: the shortlist
- ...as first popularized by marketing and sales strategist David Meerman Scott’s 2011 book, Newsjacking