2008 May 15, Guy Trebay, “A Line in the Sand and in the Stores”, in New York Times[1]:
But the appeal of the label — now sold at surf shops in 19 states and 12 countries — is that its black boardshorts and no-frills logos both bypass the sport’s floral sartorial clichés and also, for those in the know, summon up a hard-core, roots surfer image of riders like those Da Hui underwrites.
