yuppify

English

Etymology

yuppie +‎ -ify

Verb

yuppify (third-person singular simple present yuppifies, present participle yuppifying, simple past and past participle yuppified)

1. (often derogatory) To redevelop (an urban area or commercial premises) so as to attract affluent young professionals as residents or clientele.

   This used to be an honest old-fashioned backstreet boozer but, like Fulham itself, the pub has had its soul ripped out since it has been yuppified