Definition from Wiktionary, the free dictionary
After newspaper competitions, such as Lobby Lud, where readers were offered money for spotting a certain figure in public and accosting him with a passphrase. For example, "You are Lobby Lud, and I claim my five pounds."
- (Internet, humorous) And I claim my five pounds.
- Used humorously on the Internet to compare one person's behaviour or attitudes with somebody else's, as though the writer had genuinely confused them.