benchmarketing

Definition from Wiktionary, a free dictionary

[edit] English

[edit] Etymology

In both senses, blend of benchmark and marketing; but the two appear to have formed independently.

[edit] Noun

benchmarketing (uncountable)

1. (pejorative) The misleading use of unrepresentative benchmark software results in marketing a computer system.
2. The imitation of an aspect of a business where it is seen to excel, such as supply-chain management, customer service, or any other aspect of a business.