benchmarketing
Definition from Wiktionary, the free dictionary
[edit] English
[edit] Etymology
In both senses, blend of benchmark and marketing; but the two appear to have formed independently.
[edit] Noun
benchmarketing (uncountable)
- (pejorative) The misleading use of unrepresentative benchmark software results in marketing a computer system.
- The imitation of an aspect of a business where it is seen to excel, such as supply-chain management, customer service, or any other aspect of a business.
