brandscaping

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English[edit]

Etymology[edit]

Blend of brand and landscaping.

Noun[edit]

brandscaping (uncountable)

  1. The organization of physical space as an extension or representation of a brand.
    • 2002, Otto Riewoldt, Brandscaping: Worlds of Experience in Retail Design, Birkhauser Verlag AG (June 2002), page 8:
      Brandscaping turns the brand itself into a location - an attraction.

Related terms[edit]