Definition from Wiktionary, the free dictionary
bury the lead
- (idiomatic) (news writing style) To begin a story with details of secondary importance to the reader while postponing more essential points or facts.
- 1977, "Don't bury the lead. This is similar to backing into the lead, except that the major element has been buried several paragraphs down"
- 2004, "Don't bury the lead in the body of your story. As a TV news viewer, I'm poised to change the channel"
- ^ William Metz, Newswriting: From Lead to "30" (ISBN 0136175147), p. 61
- ^ Steve Garagiola, TV News: Writing and Surviving (ISBN 0595302041), p. 20