bury the lede
Definition from Wiktionary, the free dictionary
Alternative forms 
- bury the lead (non-U.S. and some U.S.)
- (idiomatic, US, journalism) To begin a story with details of secondary importance to the reader while postponing more essential points or facts.
- The news account started by recounting details of the candidate's appearance and buried the lede by not mentioning his new call for tax reform until the 19th paragraph.