ploughman's lunch

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English[edit]

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Etymology[edit]

Originally devised by a marketing executive of the Dairy Council in a 1960-61 advertising campaign to sell English cheese and beer.

Noun[edit]

ploughman's lunch (plural ploughman's lunches or ploughmen's lunches)

  1. (UK) A light meal of cheese, pickled onions (or pickle), and a bread roll; especially one served in a pub at lunchtime.