rotogravure

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English[edit]

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Etymology[edit]

From German Rotogravur, derived from the Berlin printing firm Rotogravur Deutsche Tiefdruck Gesellschaft, the name of which is conjectured to be a portmanteau of Rotophot and Deutshe Photogravur.

Noun[edit]

rotogravure (plural rotogravures)

  1. A printing process by which the paper is rolled through intaglio cylinders.
  2. A print made by such a method.
  3. A portion of a printed work produced by this method.
    • 1933, Irving Berlin, "Easter Parade"
      On the avenue, Fifth Avenue, the photographers will snap us, And you'll find that you're in the rotogravure.
    • 1943, Ayn Rand, The Fountainhead, Book 2: Chapter 5, page 248
      On the desk before her lay the rotogravure section of the Sunday Chronicle.

Related terms[edit]