shockvertising

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English[edit]

Etymology[edit]

shock + advertising

Noun[edit]

shockvertising (uncountable)

  1. Advertising that is intended to shock the viewer.
    • 2007 March 14, Stuart Elliott, “Critics to Marketers: Suicide Is No Joke”, New York Times:
      So-called shockvertising, in the form of ads that are deliberately provocative to draw attention to themselves, is becoming increasingly popular.