pointcasting

English

Noun

pointcasting (uncountable)

1. Transmission of targeted information to a single person
   • 1996, Tom Vassos, Strategic Internet Marketing‎^[1], →ISBN, page 127:

     This is referred to as pointcasting, as opposed to broadcasting.

   • 2002, Philip Kotler, Marketing Moves: A New Approach to Profits, Growth, and ...‎^[2], →ISBN, page 44:

     Pointcasting is a service that allows customers to click on ads that interest them.

   • 2009, Matthew Hindman, The Myth of Digital Democracy‎^[3], →ISBN, page 40:

     The popular wisdom that the Web functions as a narrowcasting or pointcasting medium is not consistent with these data.

Verb

pointcasting

1. present participle of pointcast

Anagrams

• constipating