brand image

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[edit] English

[edit] Noun

Singular
brand image

Plural
brand images

brand image (plural brand images)

  1. (Advertising) the set of emotional and sensory inputs a consumer associates with a particular product or service in their episodic memory system.
    Whenever Sally drinks her favorite beer, Coors’ brand image floods her senses with scenes of being on a hot beach drinking something refreshing.

[edit] See also

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