brand image

English

Noun

brand image (plural brand images)

1. (advertising) the set of emotional and sensory inputs a consumer associates with a particular product or service in their episodic memory system.

   Whenever Sally drinks her favorite beer, Coors’ brand image floods her senses with scenes of being on a hot beach drinking something refreshing.

See also

• brand linkage
• brand stretch
• branding
• branding moment
• copy testing
• global advertising
• integrated marketing communicatinos
• marketing
• Picture Sorts