brand image

Definition from Wiktionary, a free dictionary

[edit] English

[edit] Noun

brand image (plural brand images)

1. (Advertising) the set of emotional and sensory inputs a consumer associates with a particular product or service in their episodic memory system.

   Whenever Sally drinks her favorite beer, Coors’ brand image floods her senses with scenes of being on a hot beach drinking something refreshing.

[edit] See also

• advertising
• brand image
• brand linkage
• brand stretch
• branding
• branding moment
• copy testing
• global advertising
• integrated marketing communicatinos
• marketing
• Picture Sorts