geomarketing

English

Etymology

geo- +‎ marketing

Noun

geomarketing (uncountable)

1. (marketing) The integration of geographical parameters into various aspects of marketing, including sales and distribution.
   • 2015, Moritz Baum, Valentin Buchhold, Julian Dibbelt, Dorothea Wagner, “Fast Computation of Isochrones in Road Networks”, in arXiv‎^[1]:

     While there is a wide range of practical applications for this problem (e.g., reachability analyses, geomarketing, visualizing the cruising range of a vehicle), there has been little research on fast computation of isochrones on large, realistic inputs.

Translations

Integration of geographical parameters into various aspects of marketing

• French: géomarketing (fr) m, géomercatique (fr) f
• Italian: geomarketing (it) m