gimmick

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English[edit]

Alternative forms[edit]

Etymology[edit]

Unknown.

Pronunciation[edit]

Noun[edit]

gimmick (plural gimmicks)

  1. A trick or device used to reach some end.
    The box had a gimmick to make the coin appear to vanish.
    • April 19 2002, Scott Tobias, AV Club Fightville[1]
      Epperlein and Tucker focus on two featherweight hopefuls: Dustin Poirier, a formidable contender who’s looking to parlay a history of schoolyard violence and street-fighting into a potential career, and Albert Stainback, a more thoughtful yet more erratic and undisciplined fighter whose chief gimmick is entering the ring wearing a hat like the one Malcolm McDowell wore in A Clockwork Orange.
  2. A clever ploy or strategy.
    The contest was a gimmick to get people to sign up for their mailing list.

Derived terms[edit]

Translations[edit]

Verb[edit]

gimmick (third-person singular simple present gimmicks, present participle gimmicking, simple past and past participle gimmicked)

  1. To rig or set up with a trick or device.
    The magician's box was gimmicked with a wire that made it appear to open on its own.

Translations[edit]